Forward Magazine
December 2004

• Sofa in a Box

  The world’s first home assembled couch

  
  

  What do you look for when shopping for furniture? If you’re like most of us, chances are that comfort is at the top of your list. But in the get-what-you-pay-for world we live in, quality furniture at a great value is hard to come by.

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• And that’s exactly what Home Reserve, a Fort Wayne based furniture manufacturer, had in mind when they came up with a brand new concept: ready-to-assemble upholstered furniture.

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• Delivery is made in boxes no heavier than 70 lbs., as the furniture’s frame is precision cut by computers and easily transported. Each piece is numbered for easy-to-follow instructions, and with only a screwdriver you’ll have a ready-to-use piece of furniture in no time. For added convenience, Home Reserve’s sofa line has storage compartments under its cushions. In fact, one of the sofas has enough room to store 65 CDs, 15 videos, 22 books, 3 pillows, 1 blanket and 10 action heroes—not to mention a couple of comfortable couch potatoes.

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• Another advantage of furniture by Home Reserve is the ability to change the fabrics as you please. It’s as easy as remove the existing fabric from the sofa’s frame and replacing it with a new one. Say goodbye to permanent wine stains and dog hair that never seem to go away.

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• Affordability is key, and one sofa-in-a-box along with the latest options will set you back a mere $299. You could probably find more in the cushions of your existing couch. For more info on the sofa-in-a-box and other furniture items, visit www.homereserve.com

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• Susan Martha