It is difficult for consumers to accurately measure the validity of online messages like "sofas for sale" or "sofas on sale" . Whether or not a special sofa sale is being conducted, or whether the advertisement is simply brand building, is really quite impossible for the normal web shopper to determine.
The same indeterminacy applies to the phrase "factory direct". These days it seems like everyone is selling direct from the factory. When one ties the two concepts together, that a sofa is on sale and that it is direct from the maker, the logic would seem to lead to the implication that the price would have to be near zero.
The more elegant method for the customers to adopt when searching for sofas for sale, or "on sale" , is to disregard the stated discount and look at the actual selling price. Since most people shop for furniture within a narrow range of price, the only relevant sofa sales would we be those prices which fall within the acceptable zone.
That significantly narrow down the options, and then the consumer can focus on the best package of features and quality within the desired range.
At Home Reserve, we never have any special periods where we put our sofas on sale, because we consider that we are constantly under pressure to deliver the best price and honor the relationships we have with our customers. We do have a sizeable list of particular features, including built-in storage space on our sofas and sectional sofas, and washable fabric covers.
If you would like to see our entire line of modern sofas and styles, click over to our Home Page. Sofas start at $299 and are available in over 100 fabric patterns. Shop smart and check out the best sofas for sale on the web.