That’s our take on the phrase from the “Field of Dreams” movie with Kevin Costner.

Our company is built around an internet model where everything is done online. But…if you live anywhere around Fort Wayne, Indiana or the surrounding states, you might want to consider coming to the factory to place your order, watch us make it and then take it home in your car!

It doesn’t take very long. You can go through all the fabric samples in our showroom (exactly the same fabrics as you see online), decide on an item, and then step out into the factory and actually watch us cut and sew your new sofa. The whole process can take under 2 hours. (The frame parts will have been prepackaged). It is especially efficient you have already been to our site and have an idea of what you will be ordering.

Besides…it’s always a delight for us to actually meet some of you face to face. It’s easy to get feedback when you are standing right in front of us. Be warned though, we may drag you into our R&D discussions and get your feedback on new product ideas.

Wow, it’s hard to believe that Autumn is here already. In Indiana, the air is cooler, the leaves are changing color and starting to fall off the trees. We’ve been changing things too! The new web site is exciting and we’ve added new items and a bunch of fabrics.

I hope you like all the new patterns. Scott and Casey and Jennifer are always looking for the latest colors and fabric styles. We’ve got stacks of fabric samples piled in the corner of the office!

Changing things brings in new questions to our customer service team. That’s great…keeps us on our toes. As always, if any of you have suggestions on how we can provide better information please let us know.  It is a delight to work for you all…

Hey all of you loyal fans, how’s that for a surprise? Yes, I kept word of the new styles we were developing a secret! But now we’re ready to introduce these new designs: Laney and Levi.  It was hard to keep from telling everyone about them, but we wanted this to be ready and just right before we added it to our web site. I always get so excited about new styles that I want to tell talk about it way to early.

Here they are!

Laney Style

Levi Style

Jenny and I just finished putting together a little PDF guide on how to get started with a room design. Sometimes the hardest part is simply getting started! We’re also at work right now on more videos to show how Home Reserve can help with your project.

Here’s the link:  How to Design a Room

Enjoy your Decorating!  Till next time….Casey.

Wow, I can’t believe it’s almost Labor Day week-end. Believe me when I say we are “laboring” here at Home Reserve. We’ve added a bunch of new fabrics and there are more to come. Just yesterday Scott got MORE fabric samples for new fabrics. I almost didn’t give them to him!  Randy and Casey are busy taking pictures of the new fabrics on the furniture,and Brandon is busy getting them on the web site.  Here are a couple to check out that I really like, but there are lots more on the web site and if we let Scott and Casey go there will be even more.

Kirby Bitter               Atrium Celadon

We all wish you an your family a safe and happy close of summer Labor Day Week-end.

See ya Tues!

We’ve had several customers ask about the really cool custom throw pillow used in the Ella design video and used again on the front of our fabric samples brochure. Casey, one of the Designers (the one with the long blond hair in the picture above), created those just to show the possibilities, but after all the requests, we’ve some printed and now you can get  them!  Contact customer service to order.  Here’s the throw pillow I’m talking about:

Hi all, I just wanted to give you an update on an interesting tid bit.  We all  try to  contemplate what will be the new hot item, ok it’s just a guess on my part but I was pleasantly surprised to see that the Vail style  took off in a flash. It’s a combination of the “old” pillow back and the “new” Aspen arm. Ahhh so we can have the best of both. While the Monroe is still my all time favorite, I love the big round arms for  my head rest as I watch TV or  read a book,  I have to admit the Aspen arm is  really neat. Hmmm maybe I’ll do a switch.  That is one of the really neat things about our furniture. If the mood strikes for a new look just change the fabric or style and viola.. a whole new room. I just changed my couch fabric and style to Brooklyn(see I told you I love those arms) and  re arranged my living room and everybody that comes over says “oh did you get a new couch”?  With all the new fabrics and styles the possibilities are endless, so go ahead and have fun!

It’s hard to believe it’s “that” time of year again. After years and years of buying school supplies, I finally get a reprieve. Whew!!! I recently went back to my class reunion (I won’t say how many years) but the school I attended is now a year round school.  Some how that takes the magic out of summer. We here at Home Reserve are getting ready for the new school year too. We are helping those new college students get their dorm rooms nice and cozy  with our easy to assemble sofa’s, love seats and chairs. I’d mention sectionals, but I’ve seen enough dorm rooms to know even our space saving sectionals won’t fit in there! So if you have a college student who needs a comfy place to sit with storage check out all of our ready to assemble  (and dis-assemble) furniture. Mom and Dad you can order from home and we’ll ship it to the college for you. One less thing to move.

It’s been over a week now since the launch of the new web site version and it looks like our guests like it! We’ve been getting a lot of comments…and so far…all positive!

We’re going to have to look at the text regarding our shipping times, we’ve been getting quite a few “how long does it take to ship?” questions. (The answer is: within 10 days.)

Other than that, the biggest problem we had was some technical trouble with our servers, but even the briefest explanation of that issue gets complicated, so we’ll move on. It is fixed however!

One surprise since the launch is that folks seem to really like the new Vail and Hudson styles. Very interesting to see which of our 10 sofa styles will be the biggest hits.

Hudson                                                     Vail

Don’t want to confuse anyone. Yes, this is a newly redesigned Home Reserve site. If this is your first visit, you probably are not wondering about such things, but if you’ve been here before you might be wondering about what has changed.

Just want to say that every product and fabric from the old site is still here! We’ve added a lot of styles and patterns, but we haven’t taken anything out of the offering.

We’re always trying to build around the questions that a visitor is asking at a particular point when they come to the site. Trying to make sure that the answers are direct and clear and not hidden behind some strange navigation or confusing graphics.

To all you “Fans of Home Reserve” members out there, we’re counting on you to help us figure out anything on this new site that isn’t working! Get the word to us and we’ll get right on it. You guys are amazing and give us the very best advice in the country! We’re always a bit frightened of you…of the power you have to spread your comments about us to the world. Perhaps “respectful” is a better word for us to use than” freighted,” but whatever it may be, we are also deeply, heartily honored by your interest.

Old SiteNew Site